This will improve the look and atmosphere of the booth, providing an optimal experience for visitors. Rather than try to match or work with the venue flooring, a booth can supply their own flooring. Most venue floors don’t really match the style or coloring of the booth. Brands can use flooring to improve the flow of their booth and get away from the unknown venue flooring. In terms of design, plants can symbolize growth and good health, making them a good design element for the majority of brands.Īnother one of the more popular trade show exhibit design trends for 2020 involves creative use of flooring.
Using live plants, such as small succulents or shrubs, can add a natural-feel and give some life to your booth. Some brands and exhibitors are taking this trend in sustainable design a step further, and are actually using recycled materials including wood in their booth space.
Making your trade show booth doesn’t just help your bottom line, but it can also improve your standing with consumers as there is an increased demand for sustainability amongst brands. Trade show exhibit companies can utilize light fixtures, booth structures and other elements, updating them to fit the required dimension and theme of each show. Repurposing the custom exhibit design you already have in place will help avoid unnecessary expenses and waste. Additionally, if you can appeal to emotions in your visitors - you will help align your brand with a stronger sense of meaning and your brand will remain “top of mind” with customers.īooths can be more cost-efficient when they are made to be interchangeable for your needs at each show. Whether you want to convey energy, excitement, tranquility, creativity or something else, use multiple methods to better create this mood.
Use smells, music, booth lighting and more to create the ambiance best suited to fit your brand. Using a multi-sensory approach, you can connect with visitors in a variety of ways. A positive experience can help set a brand apart from the pack, create new business, and even generate word-of-mouth buzz on the trade show floor. While most businesses rely on their marketing to capture attention online or through ads, a business has to rely on the atmosphere and the customer’s encounter with their brand in real space to engage an audience. In a trade show event, everything comes down to the in-person experience. A trade show designer can help you to create a custom trade show exhibit that stands out this year! 2020 trends for trade show companies are focused on improving the in-person experience that trade shows offer when connecting potential clients with professionals. Brands and professionals are always looking for trade show display ideas and new trade show trends to help attract more attention at each event.
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