While Netflix and Amazon Prime Video have a respectable collection of regional language content in their libraries, there is still so much untapped potential in such content that cannot be accessed as easily as mainstream shows and movies.
With their burgeoning popularity, the need for OTT platforms and web-content permeated beyond metros, leading to a slow and steady rise of regional-language-only services. With hundreds and thousands of movies and TV shows available at our fingertips, these web streaming services have become the staple over the past months. This has enabled future generations to get glimpse of the history and growth of Indian cinema, which is today a multi-billion dollar industry.OTT platforms are here to stay and nothing has made this statement truer than the rise in their popularity during the lockdown. But, due to the low market value of these movies, Indian TV channels, except Doordarshan, does not show these films, which speak of hope, resistance, suffering and freedom through black and white reels.Ī few of these classic movies are now available for free streaming as production houses with legal rights to these movies came forward and uploaded them on their respective YouTube Channels. In a country like India, where culture and film industry is so diverse, YouTube plays an important role in making accessible some of the must watch movies from different language industries.Įarly Indian movies described as the ‘Golden Days of Indian Cinema’, between 1944s to the 1960s, was the time when some of the most critically acclaimed films were produced. In 2011, YouTube announced its movie service that lists legally uploaded films from channels across countries where it has presence.
Started in 2005 by three former PayPal employees and later acquired by Google, YouTube has the world’s biggest library of videos which include mobile videos, TV clips, music videos, and other content such as video blogging, short original videos, educational videos and above all, pirated and legally uploaded movies. BENGALURU: With over 300 minutes of video uploaded every minute, YouTube is the most widely used service of Google, next to its search engine.
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